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Trooli expands into new headquarters to accommodate gigabit broadband growth

Updated: Jun 16, 2022

The continued success of Trooli and the growth in both its network size and customer base has seen the company relocate to a new prestigious suite of offices to house its rapidly-expanding workforce.

The move comes as job numbers at the independent Internet Service Provider reach more than 230 and the company takes its full fibre broadband into new parts of the country.

Trooli has successfully focussed on serving households and businesses in rural communities and its network is now able to serve more than 220,000 premises. The company aims to be the UK’s largest rural full fibre provider by the end of the year.

Recent months have seen its state-of-the-art, high-speed network go live in Buckinghamshire, Cambridgeshire, Hampshire and Suffolk, building upon its well-established markets in Kent, East Sussex and Berkshire. Work is now under way to extend into Dorset and Norfolk as well.

To support its growth in East Anglia, the company has also launched a new regional build office in Ipswich to complement one opened in Bracknell, Buckinghamshire, last year.

Trooli’s new head office remains in Kings Hill in Kent, but is almost three times bigger than its existing premises and able to support a workforce that is expected to rise by a further 40 per cent, to 320, by the end of the year.

Andy Conibere, Chief Executive Officer of Trooli, said: “This is a really exciting time for Trooli as demand for our Gigabit-capable service continues to rise above and beyond our expectations. Our new head office is a key and important step in our ability to build on our current success and to accelerate our roll-out plans even further and faster.

“While the availability of full fibre broadband is growing in the UK, too many communities in rural areas still remain overlooked, and that is a gap we are committed to filling – while maintaining the excellent customer service and network reliability we are so proud of.”

Trooli’s new 11,500 sq ft offices were formally opened by constituency MP and Chairman of the Foreign Affairs Committee Tom Tugendhat alongside Matt Boughton, the Leader of local Tonbridge and Malling Borough Council.

Mr Tugendhat said: “Trooli have accelerated the rollout of broadband in many villages over recent years, and their investment locally is a huge vote of confidence for our community. It was an honour to open their new office and I look forward to working with them to deliver better broadband across all areas – both urban and rural.”

Unlike most traditional internet providers, Trooli does not rely on the historic Openreach copper telephone cabling to deliver its service. Instead, the company installs its own new full fibre network all the way to a customer’s premises, allowing for guaranteed ultrafast speeds and greater reliability.

In 2021, the privately-owned company secured a £67.5m investment from a consortium of commercial lenders. Trooli previously received €30m in backing from the Connecting Europe Broadband Fund (CEBF) and £5m from NatWest.

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Picture caption (L-R): Trooli’s Chief Financial Officer Ashley Atkins; Tom Tugendhat MP; and Trooli’s Chief Executive Officer Andy Conibere opening the independent Internet Service Provider’s new offices at Kings Hill.

For further press information, contact Chris Ross at,

0808 296 3896 or Philip Jones / Rachel Knight at /, 01892 513033

Notes to Editors

About Trooli

Launched in 2018, Trooli is building a full fibre network to bring ultrafast broadband to towns and villages in rural parts of the South East, Home Counties and East Anglia. It takes a fibre connection directly into a customer’s home or business, delivering guaranteed broadband speeds (depending on the client’s chosen package) of between 300Mbps and 900Mbps.

In August 2021, Trooli secured a £67.5m investment from a consortium of commercial lenders. It previously received €30m in backing from the Connecting Europe Broadband Fund (CEBF) in May 2019 to help fund the capital costs of building its network, with a further £5 million coming from NatWest in January 2020.

The company’s network is now available to 220,000 homes and businesses with plans to reach one million by 2024.

About Broadband

Trooli provides a broadband connection known as Fibre To The Premises (FTTP) or full fibre which takes a fibre cable directly into a customer’s home or business with initial download and upload speeds of up to 900Mbps. Once a property has fibre installed all the way into it, upgrading broadband speeds to 10,000Mbps or even 100,000Mbps in the future is a relatively simple process.

By contrast, traditional fibre connections, where the network ends in a communal internet cabinet in the street and is then taken into customer’s premises by copper wire (known as Fibre To The Cabinet, or FTTC), have typical download speeds of 35Mbps – 66Mbps and upload speeds of less than 10Mbps.

The older ADSL network, which is delivered solely by copper wires, has typical download speeds of 5 – 10Mbps and upload speeds of less than 1 Mbps.

FTTC is defined by Ofcom as superfast broadband (24 Mbps+) whereas the FTTP/full fibre service delivered by Trooli is classified as ultrafast (100 Mbps+) or Gigabit-capable broadband.

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